Marketing doesn’t have to be expensive. It can be budget-friendly. And cheap. Just use social. And one of the best ways to do that, according to Amanda Eldridge is to tap into the conversation that’s already happening on these networks:

As the best practices in Monitoring Your Brand Across the Web show, listening to conversations on social can help you identify which channels are the most popular with current and prospective customers and how to adapt your brand’s contributions, voice and style to each channel.

Find out where your customers are hanging out. Listen to the conversation. And strategize!


4 Tips for Budget-Friendly Marketing That Works  |  Beyond PR