With online marketing getting more and more advanced by the day, marketers and copywriters are getting even better at pushing your hot buttons. The array of emotional triggers can lead to making decisive mistakes. What do you do?

According to Kimanzi Constable, look past the emotions and copy, and make decisions at a deeper level:

When making a business decision, you have to keep your emotions out of the equation as much as possible. Look past the copy, and evaluate what the practical takeaways would be and how they would benefit where you are in your business right now. Look at the offer; study the testimonials; and examine the person, who is teaching, to make sure they know what they’re talking about.

Never buy when you’re excited, never sell when you’re afraid.

5 Harsh Truths About the Internet Marketing World  |  Entrepreneur