“How The Biggest And Most Successful Enterprise Companies Approach Growth!”

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Description : To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there.

This course was specifically made and designed for large corporations. Lectures are talks from growth directors from companies such as IBM, Microsoft, Adobe, Dropbox, Intuit, Capital One, Skyscanner, LinkedIn – all players with their hands on the job and real-life experience implementing the methodology and unlocking hidden opportunities to generate long-term sustainable growth.

Although the challenges from small to big companies are similar, the best way to overcome such challenges is completely different. During this crash course, you will hear from growth professionals either implemented a growth mechanism from scratch, going through the whole cultural corporate change and management buy-in and professionals that joined a large corporation with an already established growth-oriented culture and scale it up.

Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.

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